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Hengtong Optic-electric Co., Ltd. giving impetus to industrial transformation to content for the market share

2013.06.29 890 Font size:

Looking at the domestic cable industry, significant development was made in recent years, though, there are still many weak links. Our General Manager pointed out that our brands have formed a certain brand awareness in the home market, but compared with foreign brands, we didn’t have a real brand reputation. Price competition in the market is still the main means to fight. In the field of technology research and development, the rigid imitation of Europe and Japan products is the usual way for domestic cable companies when developing their new products. We lack originality, resulting in a disadvantage for domestic cable companies in the field of high-end cable, single product and overcapacity happens, and the right to speak in setting standards is not enough. Based on the current situation, the domestic cable companies have to get over by comprehensive upgrading and restructuring.